Mid-year wheel loader sales and market

The demand for loaders is gradually improving. June is the end of the first half of the year, and the sales trend has attracted much attention. As the driving force behind the growth of sales, steady investment has increased and the process of internationalization and electrification is in the ascendant, and the signs of recovery in the loader industry are becoming more and more obvious.

According to statistics from the China Construction Machinery Industry Association, 11,457 loaders of various types will be sold in June 2022, a year-on-year decrease of 5.78%. Among them, 7,571 units were sold in the domestic market, a year-on-year decrease of 15.7%; 3,886 units were exported, a year-on-year increase of 22.4%.

In 2022, there will be a lagging effect in the domestic sales of construction machinery, and the overseas market will be underpinned by a high boom, becoming a new growth pole in the industry, effectively hedging the downward cycle of the domestic market. Among them, there are not only the factors such as the loosening of epidemic control and the increase in demand for start-up in areas where production has been suspended, but also the factors that the current domestic OEMs have a low overseas share and increase their development efforts. The international layout of domestic leading OEMs has been accelerated, and the continuous introduction of new products from channels, accessories to targeted products has continuously enhanced their comprehensive competitiveness in overseas markets.

According to statistics, from January to June 2022, a total of 499 electric loaders were sold, all of which were 5ton loaders, of which 119 were sold in June, accounting for more than 1%. The market demand for electric loaders has accelerated.
As electric loaders enter the application stage, the market is also receiving orders for batch delivery. The market penetration rate of electrification will be greatly improved.

The entry into force of the RCEP policy in 2022 is expected to maintain the high growth momentum of exports. Under the background of accelerating domestic infrastructure investment and the overall situation of the epidemic situation is improving, the decline in loader sales has been further narrowed. The trend of “low front and high back” generally believed in the industry has emerged, and steady growth expectations are strong. In addition, internationalization and electric With the comprehensive boost of chemicalization, the growth rate of loader sales in the third quarter is expected to continue to improve, and it is expected to return to the horizontal level.